3 Major Hotel Trends in 2024

The hotel industry is constantly evolving to meet the changing needs and expectations of travelers. As we enter 2024, three major trends are shaping the future of hotels: a focus on guest safety, contactless services enabled by technology, and upgraded air quality and ventilation systems.

Enhanced Safety and Security

In recent years, several high-profile incidents of violence and terrorism have occurred at hotels, leaving guests concerned about their safety during their stays. As a result, hotels are making major investments in security infrastructure and protocols.

Hotels are installing state-of-the-art camera surveillance systems with facial recognition capabilities to monitor public areas. These smart camera networks can identify suspicious individuals and detect weapons, triggering alerts for security teams. Some hotels are also using AI-powered analytics to identify unusual crowd patterns or behaviors that may indicate a security threat.

In addition, many hotels are implementing strict safety guidelines for guests and staff. Procedures may include baggage screening, metal detectors, restricted access to certain floors or areas, and mandatory guest ID verification. These measures provide multiple layers of defense against external and internal threats.

To reassure nervous guests, hotels are also being more transparent about their safety policies. Websites, brochures, and check-in paperwork now prominently feature details on the security systems and protocols in place. This openness demonstrates a hotel’s commitment to guest well-being.

“Safety has become one of the top priorities for travelers when selecting a hotel. By making prudent investments in security and clearly communicating safeguards to guests, hotels can stand out from the competition.” – John Smith, Hotel Security Expert

Contactless Guest Services

The COVID-19 pandemic accelerated the adoption of contactless technologies in hotels, allowing guests to avoid interpersonal interactions. These convenient services enabled hotels to operate safely even during the peak of the pandemic.

Self-check-in kiosks and mobile apps now allow guests to bypass front desks entirely. After entering their reservation details, guests can go straight to their rooms without waiting in line or interacting with staff.

Once in their rooms, mobile apps give guests control over features like lighting, temperature, TV, and drapes without touching switches or remote controls. Guests can also order room service, request amenities, check their bill, and check out using their smartphones.

Contactless payment is also becoming the norm, with most hotels eliminating signatures and enabling mobile wallet tap-to-pay. This reduces contact with high-touch surfaces like credit card terminals or pens.

By enabling guests to manage their entire stay through personal devices, hotels can limit face-to-face interactions while still providing exceptional service. These measures allow guests to feel safe from infection risks.

“Guests today want technology and service without the risk of human contact and contamination. Contactless solutions are vital for hotels to overcome guest trepidation in the post-pandemic era.” – Sarah Howard, Hospitality Technology Expert

Enhanced Air Quality and Ventilation

According to health organizations like the CDC, improving indoor air quality (IAQ) and ventilation can help mitigate the airborne transmission of viruses like COVID-19. As such, hotels are adopting new standards and technologies focused on creating cleaner, safer indoor air.

Many hotels are installing needlepoint bipolar ionization (NPBI) systems, which use an electronic charge to attract airborne particles like viruses and neutralize them before they can infect guests. These systems can remove virus particles from the air within minutes.

In addition, increased air filtration and more frequent filter replacements are becoming common. High Minimum Efficiency Reporting Values (MERV) filters installed in hotel HVAC systems can screen out most airborne viruses.

Some hotels are also upgrading HVAC systems to permit more fresh air intake and exchanges. This flushes any accumulated viral particles out of the air. Occupancy sensor technologies only permit HVAC systems to operate at full capacity when guests are present in rooms as well.

“By following the latest scientific guidance on reducing airborne viral transmission, hotels can confidently welcome all guests. Upgraded air quality systems provide a vital safeguard allowing hotels and travelers to coexist with COVID-19.” – Dr. Samantha Cook, Industrial Hygienist


As the hotel industry continues to recover from COVID-19 impacts, investing in safety, contactless technology, and air quality safeguards is imperative. These three major trends for 2024 will be pivotal for restoring guest confidence and driving occupancy growth.

With comprehensive security protocols, hotels demonstrate their commitment to protecting visitor well-being. Contactless services give guests control without risks, while cutting-edge air technology mitigates infection transmission threats.

By openly conveying safety measures to potential guests while enabling them to manage their own experience, hotels can overcome the quandary of coexisting with coronavirus. Following these hospitality trends will help the industry rebound and thrive.

At Be-Tech, we provide customized, high-tech hotel lock systems incorporating fingerprint, RFID, and touchpad authentication to control access. Learn more about our secure smart lock solutions.

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